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Ian PawelecIP
Ian Pawelec – Design                        

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Forward

At the core of my process is continuous learning—to uncover deep insights that unlock breakthroughs.

I'm Ian Pawelec, a cross-disciplinary leader leveraging research, design, and human-centered strategy to drive transformation, deliver breakthrough products, and amplifying business outcomes.

I’ve led high-performing teams, fostered deep cross-organizational collaboration, and delivered innovative product initiatives that scale revenue growth. My multifaceted approach creates deeply connected experiences, uniquely tailored to the people they serve.

Currently, I lead design strategy at Kroger, focusing on Customer Data & AI, Value, Engagement, Loyalty, and Customer Insights. Previously, I headed Digital Design and UX at Frontgate, a direct-to-consumer home lifestyle brand.

Beyond my professional work, I’m an avid art enthusiast, popular culture connoisseur, and hopeful futurist.

Featured Case Studies

Kroger

Leveraging design to meet inflation head-on and reimagine the digital savings experience.

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Frontgate

Creating a holistic digital ecosystem to transform the brand.

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Christie's

Revolutionizing the auction house’s iconic print catalogue into an immersive digital experience.

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Featured Articles

AI and the Future of Design

Explore the opportunities and challenges AI presents for designers.

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How a Brand Becomes an Icon

Learn how Apple, Coca-Cola, and Nike leveraged popular culture to become iconic brands.

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Check back for updates

Read the Essay:
How a Brand Becomes an Icon

Coming Soon

As a design leader, my passion is uncovering transformative insights via continuous learning, research-driven strategy, and human centered design. For 15+ years I've created customer-centric brand visions to produce unique products that drive business results.

I‘m an avid art enthusiast, popular culture connoisseur, and hopeful futurist.

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